B.R.A.N.D YOU

BRAND YOU
Everyone has a chance to stand out. Everyone can be noticed. Everyone can project his/her Uniqueness and distinctiveness. No matter how talented you are, if you are not branded, you cannot rise to the top of your game. One look at the distinctive swoosh on your trainers tells everyone who got you branded. The truth is that you are a product competing for attention on the shelf of life. All renowned authorities in various fields of life have learnt to distinguish themselves through personal branding. Personal branding is about amplifying your unique characteristics and packaging them into a personal representation that is “Younique” and distinct.
Personal branding is a mental tattoo held indelibly about you in the minds of other people. Your personal brand reflects what you are committed to, what you stand for, and how you represent it to the outside world.
The core reason why individuals like Michael Jackson, Abraham Lincoln, Da grin, Fela Anikulapokuti are still being recognized even though they have left this terrestrial space is simply because they are brands, they gained name recognition by maximizing their God given abilities. So what does it takes to become a talent brand?.

B-Be the expert: Yes! Be the one who people run to, when they need to solve a problem that is in area of your core competence.
Sharpen your talents into world standards. The only way you can attract more clients is by upping you game and having an expert status in the mind of your prospects.Project your problem solving ability so as to attract the right prospect to your niche.

R=Relevance: How relevant are you in your chosen field? If your name comes to mind when people are looking for a particular service, then you are relevant. Being relevant simply means finding a solution a peculiar problem in your chosen field. It’s also about being creative, productive, and inventive.

A-Announce your presence: When was the last time your name appeared in the print media of the electronic media. It is your visibility that determines your credibility. To become a brand, you need to constantly broadcast your presence by being in the face of your prospects. Either through contributing articles to publications, starting a project, writing a book e.t.c

N-Newness: You have to constantly innovate. All strong brands are always expanding their brand visibility by doing something new or adding a unique feature to the service they render. You can also serve an unmet need in your niche and be the cynosure of all eyes in your craft.

D –Differentiation: Differentiation is the key to market domination. If you don’t separate yourself from the majority, then you cannot get the lion’s share in your industry. What’s your specialty? What quality sets you high and above the crowd? If you do not identify what make you different, then people will be indifferent to your services.Get branded! Be the light in your industry, its not just enough to recognize your place you need to also maximize your market space and be the dominant leader in your niche.Go and rule your world!

KEHINDE AJOSE is Nigeria's renowned talent development coach, Acclaimed motivational speaker,publisher, m.o.v.e achievers compedium,and soar away syndicated columnist who helps individuals to discover and develop their talent solutions into wealth creation so that they can become highfliers in their careers and become global brands.He is the CEO of m.o.v.e solutions , reachable at 08024212530/splendidkenny01@yahoo.com