RAISE YOUR GAME

RAISE YOUR GAME
UNVEILING PSQUARE,S WINNING FORMULAR
It is in no doubt that the immensely endowned(like Dbanj will say)music duo Psquare, are not any where close to their busstop musically.They are raising their game , touring relentleslesly around the world, consistently churning out monster hits and increasing their fanbase.This piece is in no way idolizing them , but on the flipside a pointer to teaching you strategies we can adapt from their success in the entertainment industry and adapt to our various life,s pursuits. Because success leaves clues.

START SMALL
The story of Psquare,s love affair with music started in St Murumba secondary school Jos, where they joined their school music and drama club where they began singing, dancing, and miming songs by Mc hammer, Bobby brown, and Michael jackson.Fastforward to 2001 , Psquare won THE GRAB DA MIC competiiton and hence Benson and Hedges sponsored their debut album LASTNITE.Today Psquare has left their small beginnings and has become one of the most sought after afro hiphop groups to emerge out of Africa .As a Talent development expert , I come across a lot of talented people who desire to take a chance on their talents, but are unwillingly to start small.My usual charge to such fellows is for them to start small from where they are.Start with recording a demo, start with writing that chapter, start wiith acting as an extra in that soapopera.Bellanaija moved from a blog to a full fledged lifestyle content providing website,A.y moved from being Alli baba,s personal assistant to becoming a whizkid in the comedy terrain.
Though your beginning may be small , your latter end shall greatly increase.

UNIQUE SELLING POINT
In the business terrain, your uniqueness is the path to reigning.Psquare is not just sought after because they make goood music, beyond that , their uniqueness lies in being able to dance and play music instruments.These skills has given them mileage over other acts in the industry.If you are not distinct, you will soon go extinct.Find your uniqueness and stick to it.

DRESS FOR SUCCESS
They discovered very early in their career that personal image is a key trait to being on top of their game.Peter and Paul are always on point when it comes to their grooming.The secret to gaining acceptance lies in improving your packaging.Image is everything and people still judge a book by its cover.

EMBRACE CHANGE
They are an evolving duo who are keen about getting better in their craft.From the collabos with Weird Mc and Tuface, to adapting to the trends of the industry, making sound track that makes you leave your boardroom to the ball room, they have consistently mastered the dynamics of making monster hits.They should be lecturers in our music schools teaching Hitsmaking 101.Innovation is key to enterprise development, and complacency weakens a brand.

EXCELLENCE
This group,s thirst for excellence is inspiring.Psquare is a wonder to behold when it comes to their music videos.The video for their second album held # 1 posiiton on the MTV Base chart for eight straight weeks, they have an ever growing fanbase in South Africa and other parts of the world.Little wonder, telecommunications company , Globacom adopted them as one of its brand ambassadors paying them a whooping fee of #250million.Their dedication and drive has seen them become game changers in their industry.

Dear friend, its time to stop making excuses and start liivng your dreams.The Psquare tale is a proudly Nigerian success story worth telling.There is a king in you, unveil it, and step into your royalty.


Kehinde Ajose is a sought after Talent Development coach,Publicity strategist and Motivational speaker, who helps people to turn their talents into a treasure in order to become global brands.He regularly speaks and coaches individuals, and a syndicated columnist to various publications..He is reachable @ 08024212530 or visit kehindeAjose .blogspot.com