YOUR VISIBILITY IS MORE IMPORTANT THAN YOUR ABILITY

YOUR VISIBILITY IS MORE IMPORTANT THAN YOUR ABILITY

A lot of amazingly talented individuals make a huge mistake and bury their success prospects when they fall in love with their talents and abilities thinking the talent alone will create a spot for them at the top.Yes I know I just made a statement you might not fully agree with….Just take a chill pill.When people see your name or face consistently, they assume you must be more successful and therefore better than the service providers they never get to see.They will say:’If I haven’t heard of her, she can’t be good.’Your visibility affects people’s perception of your competence.

Your visibility also increases your credibility.When people see you and your products and services on the pages of newspapers , on their Tv,and listen to you on radio, it builds trust and creates ‘believability’for your offerings.Those businesses that are highly visible will get the calls.So many great talents have been lost to the claws of ‘invisibility’ some of them ignorantly believe their talent is the automatic ticket to eldorado.They fail to realise that selling yourself is a fulltime job.Consumers are drawn to the names they know.

According to Mary Lawrence,:’In this business you can never wash the dishes and say they are done,you have to keep doing them constantly.A.Y is not the funniest comedian in Nigeria, but that dude is an expert in the game of visibility and self promotion. Same thing applies to the Choc boys, the Mohits crew, Banky w and his boys, Genevieve Nnaji,Funke Akindele, and the list goes on ….A celebrity is someone that is known for his ‘wellknownness’

Visibility gets prospect in the door, ability keeps them with you for many years.Anybody who is serious about the business of talent development needs a publicist.Go make it happen!